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Grow Your Own Marketing Strategy
Preparation And Foundations
Business Model Canvas (9:26)
Sales Process Analysis (12:17)
Customer Personas (14:41)
Value Propositions (6:35)
Building The Plan
The Marketing Framework (28:48)
Creating And Costing A Marketing Plan (8:57)
Planning And Managing Growth
The Principle Of Funnels (17:00)
Building Funnels And KPIs (21:17)
Growth Management System (15:38)
And Finally ...
Wrapping It Up! (4:47)
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Building Funnels And KPIs
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