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Grow Your Own Marketing Strategy Mini Course
The GYOMS Mini Course
1. Introduction - Let's Get Started! (1:34)
2. The Central Theory (7:00)
3. Marketing Framework - The Customer Journey (11:59)
4. Marketing Framework - 'Needs', 'Messaging' and 'Media' (16:32)
5. Basic Costings (7:45)
6. What Next? (4:38)
7. Final Thoughts And Follow Ups (5:13)
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2. The Central Theory
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